2. Increase The Value Of Your Offering With Trigger Events
Credibility is king, this holds even more truth in the Consulting & Coaching industry. How can you portray to your prospective customer that you should be the one for them to choose.
This all starts with how you are presenting your offer to your market. Many are using their profile, reviews and referrals as ways to prove their credibility. These are all important pieces of the puzzle, but how can you go beyond your restricted circle of reviews and personal profile? Outbound is the answer.
And now, with Trigger Events that are proactively getting pushed to you about the prospects in your market --> you can appear more credible than ever. You can reach out to your qualified prospects by leading with a piece of information that is relevant to them specifically.
Timing is everything…. imagine a scenario where you can send your offer to all the qualified leads who, in the last week, just changed jobs, posted on Linkedin, or were mentioned in the news. You automatically will differentiate from the rest of the stale emails in their inbox and increase your response rate by 10X.