1. Use InMails…. The Right Way
With the majority of correspondence still being delivered via E-mails, InMails provide you with a new channel to nurture your relationships. Too many times, I’ve worked with clients who will use InMails like an Email and wonder why they don’t work…
When used correctly, InMail response rates should fall between 15 - 30%. What does used correctly mean?
Use this medium like you would a letter, it should feel like a personalized note. Maybe even more important is the prospects you use these messages on… make sure you are sending them to prospects who are active on the platform to increase your chances for a reply.